Now that you have spent valuable time and effort creating and writing your e-book, you will now be wondering how best to price it. Some writers feel they have to sell their first e-book at a low price, just because it's their first attempt, but you need to consider that a low price can give the impression that it is of little value. You know that is not the case, so think carefully before you set a price.
When planning the marketing stage of your e-book, take time to carefully consider this crucial step. Try not to under-price - as I said in the introduction, readers will perhaps judge the value of your book because of its price. Some sellers suggest that you start with a fairly high price, then embark on your marketing campaign and promote it at every opportunity available to you.
A well-known strategy used is to do your own type of survey. Some sellers survey their customers directly regarding pricing. If they have already bought from you, their opinions are valuable and realistic. Others test prices by creating a few sales pages, all running at the same time, but displaying different prices. Each sales page would contain exactly the same sales copy - the price would be the only difference. This then allows you to check and compare the conversion rate between visitors and sales for each price. Many find this an easy way of working out the optimum price for your product and this is a method you may want to put in place.
Because the e-book is a digital product, it can be particularly difficult to actually put a price on it. When you buy a printed book, it is a hard copy you can read and pass on to others and its cost is determined by paper, design, printing and production costs as well as marketing. These costs are not reflected in the production of an e-book as readers are downloading them digitally. However it is important that you do not underestimate the value of the time you spent collating your ideas and the quality of the information you have produced.
A lot of successful information products provide readers with solutions to their problems and they are willing to pay for this service with the facility of being able to download it right away. If they see that you are providing realistic, valuable and informative material, you will find that they will order from you again and again. Don't forget to capture their details to form your own mailing list which you can use for further promotions.
Quite a lot to consider when pricing your e-book!
I wish you every success.
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